Connect with us

Edtech

B2C Marketing Automation, the Accelerator of Growth for EdTech

Published

on

Marketing automation is a software that automatically sends emails or email campaigns to customers and prospects. It basically follows the customer from the journey of signing up for a newsletter, making a purchase, or sharing an email. Business to customer automation helps in increasing leads into conversion and then ultimately generating revenues and it has been proven that it boost sales and productivity while streamlining marketing professionals’ day-to-day workloads.

B2C Marketing Automation is considered to be the accelerator of growth for EdTech, a discussion held byIndia Internet and Mobile Association and Netcore Solutions at Westin Gurgaon .The main aim for the discussion was to focus on the recent trends of the Edtech sector with interactions on various other issues of the EdTech industry.

The main aim of the discussion is to focus on the marketing trends in the EdTech sector with interactions with the various other issues of the EdTech industry

EdTech industry

EdTechstartups sectors is a massive technological growth sector now.  It is the second largest e-learning market in the world with the estimated eight-fold increase to USD 1.96 billion, and a user base of 9.6 million is by 2021 as per a KPMG report. Edutech companies is now bridging the gap between the market and students/professionals by enabling them to learn at their own pace , providing career counselling , information on scholarships, job orientations, talent assessments, and placement opportunities. ROI is also becoming an important metric to gauge customer experience and stickiness of the brand itself. Edutech brands need to achieve an omni channel marketing automation & analytics platform through hyper-personalization of consumer experiences.

Chief Innovation Officer of Netcore Solutions, VeerChand Bothra said that EdTech companies, who are at the initial stage are compelled to invest in the data architecture and data layer so that they can start capturing customer data and then build customer data platform out of it around individual customer profile and also create segmentation and personas out of that which will allow to analyse the market and the personas. While discussing the issues of EdTech sector, Vishnu Dutt, CEO of Fliplearn Education mentioned that online products with more human interactions will sell more. He also added that penetration of 3G and 4G network has led to more diversion of the audience towards online learning.

Shobhit Bhatnagar, Co-founder, and CEO of GradeUp said that customers are developing trust on online teaching. He said that students are more motivated to learn online rather than offline. Upneet Grover, Founder of GetMyUni shared his insights on a collection of student data. He said that collecting data and then making the students reach the right organization is the most difficult task. Divesh Kamboj, Head of IT at Sharda University mentioned that their university is using AI data and analytics. He said that AI is an important driver in the EdTech sector.

 

Edtech

AR and VR Technologies in the line of Education

Published

on

AR and VR Technologies in the line of Education

Did you know: India has one of the biggest network of higher education institutions on the planet with 42,047 colleges and more than 850 universities. An aggregate of 35.7 million individuals were enlisted in advanced education institutions in 2016-17. Gross Enrollment Ratio (GER) in advanced education achieved 25.2% in 2016-17. So it is quite natural that the education line needs to embrace the current of emerging technologies and hence through this article we are looking at the prospect of utilising AR and VR Technologies in the line of Education

As the cost of virtual and augmented reality (VR &AR) headsets continues to fall, simulation and immersive technology has started being utilized by many University across the globe and have started a new era of higher education. Virtual Reality has far more benefits that can be utilized and weaved into the traditional teaching systems. Let us have a look at various ways in which VR can be incorporated into Teaching mediums.

VR Teaching Tools

Some foreign Universities (like Lehigh University) had begun preparing newly recruited faculties to utilize VR advancements in their lectures, and at the college’s Center for Innovation in Teaching and Learning, trainers have begun teaching existing professors to utilize VR system of learning. In addition of gaining hands-on experience, trainers say that this experience enables students to consider new approaches to utilize tech tools and to enable students to grasp content easily and efficiently.

VR Admission Guidance

Current students aren’t the only ones being benefited from AR and VR, few colleges have also consolidated these cutting-edge strategies into their enrollment systems, with great outcomes. In 2015, the Savannah College of Art and Design (SCAD) sent Google Cardboard headsets to 30,000 acknowledged students to let them virtually see the campuses in Atlanta, Savannah, Georgia, Hong Kong and Lacoste, France. They experienced a 26% jump admission within a year with the start of this simulation program.

VR Learning Tools

Universities have started utilizing VR to increase learning in criminal science, social insurance, horticulture and expressive arts, among others. They give students a chance to find out and learn about anatomical capacities by moving layers of virtual tissue to see more than 300 anatomical visualizations, made by utilizing scans of patients and cadavers. Students can make mountains, volcanoes, waterway channels or virtual rain by controlling a computerized map projected on a crate of sand.

An Eastern Michigan University professor utilizing Microsoft Xbox Kinect camera, digital data projector and some other simulation software has made an AR sandbox to help students grasp the concept of Earth science.

Helping students to explore this technology as pursue it as career.

The development of VR in higher education goes beyond utilizing the innovation to convey easy learning experiences. Universities (like Chapman University and the University of Washington)

have started realizing that they have to give students the aptitudes to seek and pursue careers in this expanding industry, regardless of whether that implies creating content or helping institutes optimize and adopt these technology as they start to become more as a standard of educating.

These are just some ways of adopting VR and AR in higher education. Although these are just some of the way of utilization since this is quite new technologies. Above points are just tip of an iceberg to be explored.

 

Continue Reading

Edtech

5 Technologies for Professor’s Bucket list

Published

on

Technology like any new thing has both its pros and cons. Not all technologies are beneficial to learning, and not all new website and technologies should change the way you teach, but every now and then a technology arrives that can help the way of teaching and learning for the advanced education community. So here are 5 Technologies for Professors that one can embrace towards an enhanced learning experience.

5 Technologies for Professors

 

Google Scholar- 5 Technologies for ProfessorsGOOGLE SCHOLAR

Wikipedia is revealed to have an accuracy of information with only 3.86 blunder ratio but one has to also take into consideration that Wikipedia is a crowd source information portal. The credibility and the nature of the articles can be questioned as at times the articles can also be biased.

A professor should focus on getting their students rely more on modern and elevated technological sources like Google Scholar. The new initiative by Google is resourceful in providing scholar articles that are based on numerous literary, scholar texts available over the internet. It is a freely accessible Web search engine

 

Smartphones- 5 Technologies for Professors

SMART PHONES

These are extraordinary for conveying things, and in the correct usage, they can be learning devices. Be that as it may, cell phones and tablets in the classroom can likewise be a diversion.

College pursuing students are obsessed on their smart phones, and there are a few educators who are finding inventive approaches to coordinate the gadgets into the learning procedure. We could all benefit by disengaging, particularly when it’s time to center around learning.

 

Social Media-5 Technologies for Professors

SOCIAL NETWORKING

There is just a single word to precisely depict social networking: unavoidable. But instead of that being a diversion for your students, social media can be an awesome learning apparatus and correspondence stage. You can direct them toward latest news and reforms and urge them to associate with other’s idea and pioneers in their respective field.

 

Digital E books - 5 Technologies for Professors

E-BOOKS/DIGITAL BOOKS

Help your students by bringing down the expenses and the advanced education network everywhere by empowering the utilization of digitalbooks. However, don’t hurl paper course books aside, as the fact that numerous students are not yet into with tablets. Electroniccourse readings are ready to offer students myriad engagement tools, for example, video and audio. Students are grasping the move.

 

Flipped Classroom-5 Technologies for Professors

THE FLIPPED CLASSROOM

You don’t have to change your whole teaching process to actualize a flipped-classroom technique. You may need to adjust the innovation to make video lectures as a consistent schedule. See what sort of help you can get from your college. Maybe you should first be able to attempt it with only a modest bunch of classes per semester to perceive how it influences commitment and learning results. Most reports demonstrate that the outcomes are certainly up until now, and both teachers and students are benefiting.

 

At this point, most educators have acknowledged that these technologies are a vital part in classroom innovation. A few of themhave grasped it absolutely, while others are gradually executing the innovation that enhances instructional method.

Continue Reading

Business

Slew of buyouts in education technology space 

Published

on

A recent wave of consolidation in the education technology business could result in companies with the size and scale required to tap the opportunity in the space in India.

Varun Aggarwal is hunting for companies that can help his firm scale up operation and provide more solutions in the education and jobs assessment space. He is the co-founder of Aspiring Minds that helps students assess their job-readiness and helps find better candidates by using assessment tools.

Aspiring Minds acquired two firms in past 18 months:

–one that helps students find internships

–another in the jobs and skills assessment space

“We are on the lookout for firms that can help our business,” said Aggarwal. Ed-tech, as it is called, is older than new flavours fin-tech and food-tech, but it has flattered, only to deceive.

THE WAVE IS TIDING UP

1. In July, ed-tech start-up Byju’s (Think and Learn Pvt. Ltd) acquired Pearson Plc’s TutorVista and Edurite for an undisclosed amount. It was a bid aimed at expanding its global reach and offerings for students.

2. Kota-based test prep firm Career Point said in June it would buy online test-prep firm Plancess EduSolutions.

3. Online competitive exam and tuition start-up toppr.com in 2016 acquired Manch

4. Careers 360 (education technology firm )has already acquired two companies

 

THE BENEFITS

Experts believe…

1. Such activity is good for the eductaion sector as a whole

2. If somebody has developed a solution and is buyable, buy it for the betterment in education sector

Investors poured in $517 million across 231 deals in ed-tech sector since 2014, according to Tracxn Technologies, a start-ups tracker. The ed-tech space raised funds worth $101.7 million in 2014, $126.4 million in 2015, $186.1 million in 2016 and $103.4 million so far in 2017, Tracxn data showed.

Continue Reading

Trending